Leggett & Platt Corporate

Corporate homepage branding and UI/UX refresh

Corporate homepage branding and UI/UX refresh

Corporate homepage branding and UI/UX refresh

Leggett & Platt Corporate

Leggett & Platt Corporate


Leggett & Platt’s corporate homepage was no longer representative of the company’s structure or priorities. Branding and assets were badly in need of updating, and the site’s accessibility and responsiveness were essentially absent. Our team was tasked with bringing the site up to date and up to par with L&P’s corporate peers

The Overview

Leggett & Platt’s corporate homepage was no longer representative of the company’s structure or priorities. Branding and assets were badly in need of updating, and the site’s accessibility and responsiveness were essentially absent. Our team was tasked with bringing the site up to date and up to par with L&P’s corporate peers

The site as it sat before project start.

The site as it sat before project start.

One of the initial mock-ups created.

My Role

Our web team manager and I met repeatedly with L&P’s management team to determine how best to present the company’s updated presentational structure and brand identity. I spent time researching peer sites and competitors and discussed with the L&P management team what features they wanted to prioritize including in the redesign. Iteratively, I presented wireframes and mockups for approval and adjustment.

One of the initial mock-ups created.

Coming to a Solution

Coming to a Solution

Through this project we were able to create a standardized brand identity for L&P on the web, as well as adopting a presentation for the company that matched their goals moving forward. Users were now able to navigate the site more easily and calls to action were more clearly marked to facilitate customer interaction with the company.

Challenges

Leggett & Platt is a very large company with over 19,000 employees and business interests in multiple fields. Our biggest challenge was to effectively represent the hierarchy that existed internally in the company to outsiders or potential customers, as well as providing useful functionality for existing employees and partners. Working with the L&P management team, we iterated through several ideas about divisional hierarchy before ending on what exists currently.

Leggett & Platt is a very large company with over 19,000 employees and business interests in multiple fields. Our biggest challenge was to effectively represent the hierarchy that existed internally in the company to outsiders or potential customers, as well as providing useful functionality for existing employees and partners. Working with the L&P management team, we iterated through several ideas about divisional hierarchy before ending on what exists currently.

Leggett & Platt is a very large company with over 19,000 employees and business interests in multiple fields. Our biggest challenge was to effectively represent the hierarchy that existed internally in the company to outsiders or potential customers, as well as providing useful functionality for existing employees and partners. Working with the L&P management team, we iterated through several ideas about divisional hierarchy before ending on what exists currently.

Leggett & Platt is a very large company with over 19,000 employees and business interests in multiple fields. Our biggest challenge was to effectively represent the hierarchy that existed internally in the company to outsiders or potential customers, as well as providing useful functionality for existing employees and partners. Working with the L&P management team, we iterated through several ideas about divisional hierarchy before ending on what exists currently.

The site accurately represents Leggett & Platt's business organization

Business goals are reflected in the site information archetecture and hierarchy

Responsiveness and accessibility are now prioritized, and mobile-first design thinking is implemented

Achievements

The final state of the homepage.

The final state of the homepage.

For me, this was the first project I spearheaded that involved such a large group of project owners and targeted such a large audience. I learned to concisely present my ideas and opinions to a large group and give evidence to back up any areas where we differed in opinio

Lessons

Lessons

For me, this was the first project I spearheaded that involved such a large group of project owners and targeted such a large audience. I learned to concisely present my ideas and opinions to a large group and give evidence to back up any areas where we differed in opinio

For me, this was the first project I spearheaded that involved such a large group of project owners and targeted such a large audience. I learned to concisely present my ideas and opinions to a large group and give evidence to back up any areas where we differed in opinio